Digital Marketing and Campaign Manager (W/M)

Type of contract Permanent contract

Location France - Limonest (69)

Availability As soon as possible

Date 06/05/2022

At Acoem, we create environments of possibility

  • helping organisations find the right balance between progress and preservation
  • safeguarding businesses and assets, and maximising opportunities while conserving the planet’s resources.

We deliver unrivalled, interoperable AI-powered sensors and ecosystems that empower our customers to make enlightened decisions based on accurate information.

Together with 150 distributors, our 850+ employees work across 26 offices, 5 manufacturing facilities and 3 R&D centres in 11 countries– to provide trusted, holistic data solutions for customers worldwide.

What we promise you

#1 Take part in an adventure in a human-sized company, in full digital transformation

#2 Have the opportunity to contribute to a better life, and act for a preserved environment

#3 Evolve in a company with strong growth and an international ambition

#4 Learn continuously through ambitious, strategic and operational projects

#5 Join a passionate team that evolves in a friendly and caring atmosphere

What we offer

The Digital Marketing & Campaign Manager will support the Group Marketing Director in defining future thinking strategies that reinforce the brand’s positioning, presence, and drive business in existing and emerging digital spaces.  

We’re looking for someone with the ambition to roll out a world class website and the demonstrated collaborative leadership skills to support and guide our worldwide marketing community (18 people in 6 countries) in achieving our ambitious objectives.

Your day-to-daymissions and tasks

– Website Management –

  • Lead & partner with the Marketing teams on all aspects of website development, incl. strategy, roadmap, design, testing, launch & day-to-day management to outcome;
  • Drive large-scale website improvements and provide strategic guidance to marketing and other stakeholders on all web-related initiatives
  • Own conversion optimization to ensure their contribution to our customer acquisition and pipeline goals. Use analytics & SEO experience to evaluate performance and increase conversion
  • User Experience – in partnership with the dev teams (external agency), ensure web user experience is modern, effective, efficient, and aligned with Acoem’s brand standards and goals
  • Scale, Security, and Compliance – understand and define business requirements, including GDPR compliance, translations, and other security/compliance requirements
  • Agency Management – Own the relationship with our dev agency; partner with them to improve performance and usability; manage to budget
  • Communicate effectively to all stakeholders

– Campaign Management –

  • Drive the Pardot campaign machine; manage global campaign consulting services to guide our marketers on how to build best practice
  • Work with our content marketing team and freelance to ensure appropriate quality content is written to support campaign objectives
  • Manage the development of recurring training and ongoing support of Pardot marketing automation topics such as persona-based data segmentation, Pardot engagement studio, and email testing

Important : what are the essential elements to apply?

  • The right candidate for this position is a creative problem solver with a passion for digital

What skills are needed?

  • 5+ years of experience in digital/web leadership and project management, digital marketing or website optimization
  • Leadership abilities, collaborative project management skills, and technical knowledge to lead day-to-day website functionality and larger complex projects
  • A solid foundation of SEO best practices, experience with content management systems, strong website measurement skills including data analysis and reporting
  • Knowledge in Marketing Automation & CRM tools (Hubspot, Salesforce, …)
  • Strong communication skills – ability to articulate vision and roadmap and facilitate concept and ideation with technical and non-technical stakeholders
  • International background, English is a must
  • Experience managing agencies and outside resources

If you like challenging, dynamic and international working environments, join our Acoem teams!

     

    Would you like to…?